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Bill Bishop
Bill Bishop is an
entrepreneur, author, keynote
speaker, and BIG Idea coach.
He is the creator of The BIG Idea
Future Business System™ now used by
more than 1,500 financial advisors
and 5,000 entrepreneurs.
His innovation and marketing process
helps advisors stand out from their
competition, attract more new
clients, make bigger sales, and
build the future business of
their dreams. The process begins by
helping advisors develop their
unique BIG Idea, something new,
better and different that takes
everything to a much higher level.
During the 1980s, Bill
worked as the marketing consultant
for several technology-driven
companies including Apple, Bell
Canada, IBM, TD Canada Trust, and
Kodak Canada. Using his knowledge of
Apple desktop publishing technology,
Bill started The BIG Idea Company
in 1987, the first company in Canada
to provide electronic
desktop publishing services. Bill
founded a monthly entertainment
magazine called The Uptown, and
published more than 100 corporate
newsletters and magazines. In 1989,
he also launched an internet
services company called Bishop
Information Group to provide dial-up
Internet, email, and customized
online BBS bulletin board services.
Bill is one of the pioneers
of digital marketing. In 1996, Bill
wrote Strategic Marketing For The
Digital Age (HarperCollins) - the
first book ever published in the
world about Internet marketing. In
the book, published in 12 languages,
Bill invented the term “digital
marketing” and predicted the rise of
e-commerce, social media, smart
phones, app stores,
crypto-currencies, video streaming
and AI machine learning. He also
forecast many important digital
economy issues such as online
privacy, cyber-security,
identity theft, and data mining.
In the following years, Bill
wrote ten other books including How
To Sell A Lobster, The Problem With
Penguins, Beyond Basketballs, and
Going To The Net. These books have
been sold in 25 countries and
translated into 12 languages. How To
Sell A Lobster has sold more than
one million copies worldwide. His
recent foreign rights all-books
contract with a Chinese publisher is
the largest-ever deal of its kind
for a Canadian-based non-fiction
author.
His two most recent
books - The New Factory Advisor and
Dancing With Robots explore how to
grow your business using
forward-thinking business models,
advanced marketing strategies, and
emerging technology such as
artificial intelligence.
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